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Once upon a time, the better you managed to crack the corporate 'uniform', fit the
mould, and follow the rules, the more likely you were to get ahead. But these times
have passed, and people are realizing that they are responsible for their own
present and future.

In a world where everything is changing and the only thing we can rely on is
unpredictability, a new working order is emerging. It is the individual that is fleet-offoot
and alert to their environment that will succeed in this age. It is now that the true
'brand of one' emerges and where our ability to market ourselves effectively has
never been more key.

There are lessons to be learned from the marketing world. We examine top South
African brands that have survived turmoil and change, and still manage to remain
relevant to the market. Learn how to read your market, and also read yourself, and
then build a strong personal brand that blends your market's expectations with the
uniqueness of who you are. Your 'brand of one' can be clear, but flexible, and
always speaking truly about who you are.

Life is nothing but one big pitch, so come and join us and we’ll help you get cracking
on your own personal brand with the Brand of One workshop.

Outcomes:
At the end of this course, learners will be able to:
- Understand that everybody carries a brand (consciously or sub-consciously)
- Work consciously to build their personal brand
- Incorporate their strengths, purpose and uniqueness
- Understand internal and external target markets
- Communicate their brand message
- Align their own brand to the corporate brand
- Carry out the role of a brand ambassador