The phrase social entrepreneurship may be new to you, but the concept is quietly becoming the most powerful business strategy of the 21st century, tackling global issues such as poverty, malnutrition, health care and clean air and water.

It is being seen as the way forward by the world’s leading policy makers, with predictions of it "not only becoming the most purposeful, profitable platform of our time, but also a revolutionary paradigm shift for sustainable global improvement."

So what exactly defines a social entrepreneur?

Well, basically, it's a business (or individual) that is tackling a global problem, by creating an innovative new solution. The word is spread by tapping into the passion of the public, with the company finding new ways to fairly compensate the participants. A not-for-profit organization is dependent on donations and fundraising to ensure enough funds, but in times of recession, when there is no "extra" cash to give, these charities are the first to suffer. However, when you have a for-profit business dedicated to not-for-profit activities, you have a winning combination for improvement of the economy, sustainable giving and real change.

A company in the forefront of this wave is Mannatech, a US public company which has chosen to tackle global malnutrition - the number one health risk that children (of developed and developing worlds) face today. Their goal is to link 5 million consumers worldwide directly to the needs of 5 million malnourished children. Their unique "donation through consumption" program means that by taking care of our own health, we will provide nutritional supplements based on Real Food Technology ® to the children who need it most.

By choosing to use a network marketing distribution and compensation model, Mannatech is able to financially reward those who choose to be a part of the battle against malnutrition, according to their level of participation.

What is your choice today?

We seem to be the generation that is not content to just sit and watch things happen. We want to stand up, be counted and make a real difference. What are we doing today that is a making a change in the lives of those who have no hope?  What is the legacy that we are leaving to our children, and the generation after that one? We can make a difference with the gift of business we have been given - if we choose to. What is your choice today?

For more information on social entrepreneurship and how you can become part of the solution to malnutrition, please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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