Joanne is a 30-something year old woman from Johannesburg. She is a wife and mother to two young daughters with a son on the way. She is a work-from-home home-school mom who educates her own children and runs her own freelance writing, editing and research company. She is also an organic farmer and currently lives on a small homestead outside Johannesburg where her and her family strive to live a sustainable lifestyle.

Gomolemo is a Marketing Communication Consultant by profession and an entrepreneur. She has written a number of articles for Pretoria News which were subsequently published in The Star Newspapers.

Bronwen is a copywriter based in Johannesburg. She loves to write and is currently pursuing her dreams of a career in writing / copywriting. She also has a keen interest in conceptual and fine art photography, travel and tourism, as well as creative writing. Bronwen completed a diploma course in copywriting through a UK based institution to help build her writing skills and assist her in developing valuable experience for her chosen career path. She has also taken numerous other creative writing courses, including novel and short story writing. She writes mostly for the web, both professionally and as a "personal indulgence" on her blog. One day she hopes to be a published author and exhibit photographic work.

Jon has been writing professionally since 2001. He has written three novels and even published one. In 2009 he started studying at Boston Media House, majoring in film and television production. He graduated in 2010 and now focuses on writing screen plays, producing feature films and television shows and writing reviews of films that he loves, or doesn’t love, as the case may be.