Western and even global culture has many problematic assumptions. One of them is the idea of winning, or being a winner. Of course, this assumption permeates business.

The main problem with winning is that it implies a loser, usually a large number of losers. How can a system, a culture, be healthy if there are many losers every time something happens? How can a lifestyle be happy if the goal is personal victory at the expense of others?

The notion of winning sustains competition, which is, frankly, insecure and out of date. This is the dawning of a spiritual age and competition simply no longer makes sense. Unfortunately, most of our make-up, our social inheritance, still has competition built in. Much wiser than competition is creation.

Competition happens at a lower level than creation. People living in a competitive way are at a frequency below that required in the new era of business and life. Businesses that compete do so at the expense of their people, their market and their overall wellbeing.

Creation happens at a higher frequency and brings with it a higher level of existence. It comes from source and is about bringing into being whatever one chooses using one’s creative power, one’s very nature. It is so satisfying in itself that it has no interest in comparing and competing with the other.

Creation is inclusive, so it automatically considers all stakeholders rather than making everyone an enemy. It is non-combative, so it eliminates the elements of rivalry, struggle, cunning and violence. It is more strategic, which makes it more intelligent. Creation does not adopt an assumption of limited resources. It draws from the infinite meaning a win/win situation for all involved. It leads continually to new discoveries that transcend problems rather than try to solve them.

Winning is a bitter-sweet experience. With the apparent joy of victory comes the nauseating feeling of having had others lose. To the crass and ruthless, or the superficial, this might seem appealing, especially if they are unaware of the negative baggage that comes with victory, or if they are permanently geared towards attaining it. But the crass and ruthless soon find themselves losing. In any competition, the most you can win is 50% of the time. It means you have to lose half the time, too. So competition at best amounts to losing half the time and making others lose for the other half. It’s so silly.

Business today cannot afford to operate this way anymore. We have to work towards a win/win in every situation. It is more intelligent and sustainable and healthy. We are people first, not gold medals, and need to sustain a self-worth based on integrity and harmony. Creative harmony is incomparably preferable to rivalry. It embraces the forces of nature at work in all we do. It opens us to enlightened forms of self and relationship management. It leaves in its wake a foundation for a healthier and happier society and world.

If someone wins at another’s expense, he or she is really a loser, too.

Creation sees things at a higher level and achieves better results with no sour side effects.

Robin Wheeler is the author of the INSIGHTS series of books. This is an excerpt from the first book, INSIGHTS.

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