In my experience of over two decades of coaching executives in their public speaking, I rarely run across one who has both the time and the inclination to do what it takes to deliver a great speech. Most of them are satisfied with average, which is partly why there are so many bad speeches given. The bar is set very low, and most executives are content to clear the bar, just.

Step 2: Listen to your audience

This may sound a bit odd — isn't the audience supposed to listen to you? — but all successful communication is two-way, and listening to your audience is a great way to increase your charisma. It will get the folks in the seats basking in your attention.

So how do you listen to the audience? The best way is to put regular breaks into your speech — at least every twenty minutes, and preferably every ten — where you stop and take the audience's temperature. Ask if it has questions, ask for reactions, ask for it to relate its own experience relative to what you're talking about.

You can save Q and A until the end, but it's less effective. People forget questions they may have had ten minutes ago.

Now, here's the important part. When you ask the audience something, you must wait for a response. If you wait a nanosecond or two, because you're in adrenaline mode, and then decide that no one is going to speak up, and go on with your speech, you will be telling the audience never to respond. The speaker sets the rules.

And here's the other important part. When you do listen, listen with your whole body. That means stopping whatever you're doing physically, and turning your whole body to the questioner and holding still. That's surprisingly hard to do for busy speakers on the go, but it's essential if you're to reap the advantages of listening in charisma. Many speakers get the gist of the question half way through and start to move on before the questioner has finished. That's not charismatic. That's dismissive.
 
Step 3: Focus on your emotional intentions for approximately three minutes before important meetings and speeches

Many executives mistakenly think that leadership means not being emotional. That's a big mistake. Think about successful, charismatic leaders, like Steve Jobs, or your favorite politician. People respond to them because of their passion for their subject, their cause, or their products. Charisma comes from the focus of powerful, contagious emotions — like joy, enthusiasm, anger — so spend a few minutes living that emotion as strongly as you can before you go out to speak or go into a meeting.

If you practice this, you will show up with greatly enhanced charisma and energy, and people will be drawn to you.How do you focus? Identify the emotion first, and then think of a time when you naturally experienced it. Recall that time as powerfully as you can, invoking each of the five senses, for several minutes just before your speech or meeting. What did the experience taste like? Smell like? Sound like? Feel like? Look like? Run through these sensory cues, put yourself back into the moment, and bring the emotion to life. Then go out and knock 'em dead.

Practice these three shortcuts to effective leadership communications and watch the bar go up — way up — on your performances.


Nick Morgan is President of Public Words Inc, a communications consulting firm, and author of Trust Me: Four Steps to Authenticity and Charisma.

This article was originally published in The Harvard Business Review http://blogs.hbr.org/cs/2010/03/three_steps_to_make_your_next.html ; recently re-published in Dynamic Voice http://www.dynamicvoice.co.za/ and is now published in Women Inc. with permission.

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