Employees and entrepreneurs who are mentored have a far better chance of realising their potential than those who struggle along on their own. Rachel van Doorene suggests a few questions which mentors can ask their mentees about personal branding.

A mentor is someone who allows you to see the hope inside yourself. - Oprah Winfrey

What is Mentorship?
Mentorship is a supportive relationship established between two individuals where knowledge, skills, and experience are shared. The mentee is someone seeking guidance in developing specific competencies, self‐awareness, and skills. The mentor is a person who has expertise in the areas of need identified by the mentee and is able to share their wisdom in a nurturing way.

Powerful Questions
A great mentor always asks powerful questions. The characteristics of a powerful question are:

a) The question is simple and succinct. Essentially you should not have to repeat the question three times before the mentee responds.
b) The question is non‐judgmental but encourages enquiry. The mentee must not feel that you are expressing an opinion in the question, but rather that the question creates energy. This energy is directed to searching out possible responses - not becoming defensive.
c) The question is open - no easy yes/no answers.
d) The question is structured in the mentee’s language. In other words, the mentor seeks to understand the mentee and the way they communicate. He or she in turn uses similar language to ensure understanding.

10 Proposed questions that you can use to discuss PERSONAL BRANDING with your mentee:

1. How would you describe your personal brand?
2. How do you believe your manager would describe your personal brand?
3. What would you like to change about your personal brand?
4. How would you your company’s brand?
5. In what ways are your personal brand and your company’s brand alike?
6. In what ways are your personal brand and your company’s brand different?
7. How has your personal brand impacted your career?
8. What steps can you take to develop your personal brand?
9. What role do your dress sense, work attire and personal grooming play in your personal brand?
10. How are you able to apply your learning about Personal Branding to others that you work with?

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