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You are invited to an action packed and eye-opening morning which includes Helen Nicholson's new presentation on juggling demands as busy women and a presentation by the personal branding specialist, Donna Rachelson. Receive a fabulous goody bag worth over R800!
The Way We're Working Isn't Working by Helen Nicholson
The defining ethic of the modern workplace is more, bigger, faster. We have more clients and customers to please, more emails to answer, more phone calls to return, more tasks to juggle, more meetings to attend, more places to go and more and more hours we feel we must work to avoid falling further behind.
We're so busy trying to keep up that we stop noticing that we're in a race that we can't win. All this furious activity exacts a series of silent costs: less capacity for focussed attention, less time for any given task and less opportunity to think reflectively and long term. More and more, paradoxically leads to less and less.
In this presentation, Helen will demonstrate that there is another way:
- Discover the myth of work/life balance. Juggling requires you to throw things up in the air, away from you. Old management theory says that the way to live a balanced life is to learn how to say no. The new world of work is about knowing what to say yes to and holding onto those moments!
- Understanding the power of stress and recovery to dramatically improve our energy levels.
- Gaining insight into building rituals. Will and discipline are wildly overrated. Our actions are largely determined by ritual.
- Exploring the perils of multi-tasking. We perform best when we're most singularly focused on a given task.
Profile of Helen Nicholson
Helen Nicholson is a co-founding director of the PQ Institute in South Africa. The PQ Institute specialises in helping people to consistently perform at their peak. They have trained over 2500 people in the corporate world in the past 4 years how to build a more resilient mindset and increase their stamina and energy.
Helen lived in the Middle East for 5 years where she developed and sold her own successful business in Dubai before returning to South Africa. She also gained international corporate experience in the IT industry, co-ordinating the marketing Middle East operation for Novell.
On her return to South Africa, Helen consulted and lectured at Wits Business School. Helen has a bi-monthly regular column in the Star Newspaper and the Entrepreneur magazine. Helen is a passionate South African and thrives on the meaningful work she does as a consultant in the area of leadership development. Her clients include Standard Bank, Citadel, Investec, Ernst & Young, RMB & Old Mutual. Helen is a mentor at CIDA CITY CAMPUS for aspiring young business people and is a founding member of the Professional Speakers Association of South Africa. She is a single mother of identical twin girls, and is an avid reader and runner.
Branding & Marketing YOU by Donna Rachelson
Equip yourself with personal branding and marketing tools that will allow you to stand out from the crowd and achieve business success.
In the Branding & Marketing YOU workshop, you will:
- Understand why personal branding is so important in today's business environment
- Develop an understanding of how to brand, position and better "package" yourself
- Understand the common mistakes professionals and business people make in marketing themselves
- Determine the most effective and practical ways of marketing yourself
Benefits
Business people and professionals who build and market their brands effectively are able to:
- Make the best impression possible on a consistent basis
- 'Stand out' and have an 'air' of distinctiveness
- Build a reputation that precedes them
- Raise their profile and visibility
- Better communicate the value they deliver
- Understand how to get others to talk about them in a way that builds their credibility
Profile of Donna Rachelson
Donna is a branding and marketing innovator focused on client service based businesses. She uses her passion and twenty five years of experience in strategy, marketing and change management to empower people, teams and businesses to achieve breakthrough results.
Donna has a solid business education including an MBA and has held a number of Marketing Director positions in blue chip organizations including Nando’s; the South African Institute of Chartered Accountants and DNA Supply Chains. She has also held marketing and project management positions at AECI and Standard Bank.
Donna is driven to make her passion contagious in empowering people to practically incorporate branding and marketing principles into their businesses and lives. She is respected for her ability to facilitate strategic thinking while motivating practical action.
Donna is founder of Donna Rachelson Branding & Marketing, which offers entrepreneurial businesses integrated and cost effective marketing solutions and creator of Branding & Marketing YOU that offers keynote presentations, workshops and coaching. She is author of the best-selling book ‘Branding & Marketing YOU’, the first South African based personal branding and marketing book. Her other business interest is the PQ Institute that offers the Leadership Stamina programme. She is a founding Director of this business.
Her blue chip client base includes: Microsoft, Sanlam, Nedbank, Standard Bank, Ernst Young and Discovery.
She is a dedicated wife and mother and in her spare time applies her talents and 10 years of lecturing experience to assist charity and NGO organizations to market themselves effectively.
Her motto that drives her is ‘Making a marketing difference everyday’.
Programme
07h45 - 08h15 Registration
08h15 - 08h50 Breakfast
09h00 - 09h20 Welcome and introduction
09h20 - 10h30 The Way We're Working isn't Working by Helen Nicholson
10h30 - 10h50 Comfort break
10h50 - 12h00 Branding & Marketing YOU by Donna Rachelson
Event Details
DATE: Tuesday, 2 August 2011
TIME: From 07h45 to 12h00
VENUE: The Hyatt Regency Hotel, 191 Oxford Road, Rosebank
COST: R995.00 (excluding VAT) per person and receive an amazing goody bag valued at more than R800! Book a table of 10 and receive a 5% discount.
RSVP: To book your seat/table, please email us on
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and provide us with your invoicing details.
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