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How do Women Contribute to a Company's Competitiveness?
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Written by Rachel van Doorene   
Tuesday, 17 August 2010 11:15

The final presentation explores "How Women Contribute to a Company's Competitiveness? with Judy Malan - a Partner with McKinsey Consulting.

McKinsey have conducted very valuable research called "Women Matter". The content of the material was very insightful and all three documents have valuable research.

Here are links to these three research papers:

a) Women Matter: Gender Diversity, a Corporate Performance Driver (PDF)

b) Women Matter 2: Female Leadership, a competitive edge for the future (PDF)

c) Women Matter 3: Women leaders, a competitive edge in and after the crisis (PDF)

She suggested that all participants read a book called "How Remarkable Women Lead: The breakthrough model for Work & Life". The primary finding was that highly successful women link fulfillment and distinctive performance through Centred Leadership.

Five themes that came from the research was:

  1. Framing - when in a crisis they were able to reframe it into an opportunity rather than problem. Key to framing was self-awareness, learned optimism and no rumination. These women let go of the "if only's".
  2. Connection - Women build deeper relationships, however women tend to have very deep but narrow networks, while men have broader if shallower networks. We seem to struggle with reciprocity. Men have internalised the value of reciprocity while women don't seem to get it. This also speaks to how we build networks and create sponsors.
  3. Engagement - The physical element of voice. Finding their inner voice, remaining authenticity. Engaging others from authenticity. Nothing more powerful than this. This has enabled them to take ownership and also empower them in risk-taking.
  4. Energy - When asked about work/life balance - many of these women had found a way of moving from the silo's of work and life, but rather had found ways of integrating personal and profession life. Key to this was living in flow, restoration and rest is critical. Further more it was important to minimise the depletion of their interest and recovery played an important time.
  5. Meaning - at the core the women interviewed displayed happiness, performance and engagement. They found something that was bigger than they were. Transcendent Purpose. They framed their purpose around achieving something beyond their personal success. Inspiration was key.

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