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Entrepreneurship Articles
Deli-C's Cinzia Piccini, Part 1: From the corporate world to entrepreneurship
Written by Gwen Maditse   

Gwen Maditse recently interviewed Cinzia Piccini, who left the corporate world to embrace her entrepreneurial spirit and start her own deli. Cinzia’s story is one of courage, determination and ultimately success. In the first of four parts, we share with you how Cinzia realised her dream, and some of the challenges she faced in the start-up phases of owning her own business.

 
Sales: How to handle objections
Written by Nikki Viljoen   

When you are out and about trying to peddle your wares and you are getting the same negative answers all the time, you clearly need to turn these negatives into positives. Nikki Viljoen shares her techniques for turning rejection into a positive growth tool.

 
Myths for women entrepreneurs
Written by Rachel van Doorene   

There are a myriad of myths that surround entrepreneurship and the world of working women. This morning, I am attending a dialogue session in which we have been reviewing the research that has emerged through the work done by First National Bank and Wits Business School in the last few weeks. Here is a list of myths, tell me what you think.

 
Be Careful What You Click!
Written by Nikki Viljoen   

We all know that our physical signature can be considered legally binding; but what about electronic "signatures", generated when we click on the "terms and conditions" buttons used on many websites? Are these binding too, and if so, to what extent?

 
Marketing For Christmas
Written by Laisha Moodley   

November is here and we are all feeling the effects of the 2010 after-party  in South Africa. Many of us haven’t even begun to think about marketing for Christmas and beyond. The trick with marketing activities is that they can take a month to plan, or opportunities can be seized overnight.

 
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