Crime Line has received three top international media awards “for effectively promoting and the powerful messaging” of the anonymous tip-off service. The awards were presented at the annual Crime Stoppers International (CSI) conference in Halifax, Canada. Over 300 delegates from 20 countries are attending the conference.

The Crime Line tip-off service scooped the media awards in the print, radio and television categories for communities of over 5-million.

South Africa competed against countries like the USA, UK, India, Australia, the Netherlands and others.In the print category, Crime Line won the award for an outstanding campaign around the 2010 FIFA World Cup. The campaign called on South Africans to “give crime the boot”, “show criminals the red card”, “blow the whistle on crime” and “let’s tackle crime”.In the radio category, a campaign highlighting a spate of mall robberies last year around South Africa was cited as being the best special report / feature. The promos called on the nation to blow the whistle on the culprits. In December, Crime Line partnered with the South African Police Service (SAPS) in a festive season campaign that saw the deployment of large police contingents to malls.